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When you give people too many choices it makes them hesitate and not buy stuff.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
People
Hesitate
Choices
Stuff
Makes
Give
Many
Giving
More quotes by Guy Kawasaki
When you’ve worked hard and done well and walked through that doorway of opportunity, you do not slam it shut behind you.
Guy Kawasaki
Great companies start because the founders want to change the world... not make a fast buck.
Guy Kawasaki
You need to earn the right to promote.
Guy Kawasaki
A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.
Guy Kawasaki
The A-listers and the A+ listers, are reporting the news, they're not making it.
Guy Kawasaki
People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.
Guy Kawasaki
Klout and various measurements of influence are fun. I love to see where I score on them, but there's a computer algorithm behind the calculation. If there's an algorithm, it can be gamed. Even if it's not gameable, you have to take a leap of faith that the number of followers, retweets, mentions, whatever really mean something.
Guy Kawasaki
Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.
Guy Kawasaki
Entitlement is the opposite of enchantment.
Guy Kawasaki
Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
Guy Kawasaki
The Future belongs to those who can spread ideas.
Guy Kawasaki
It's hard to build community around mediocre and mundane writing.
Guy Kawasaki
Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
Guy Kawasaki
Most of my life is over. I am going to enjoy my family and friends before any of us depart this earth. I'll never start another company. I'll never work long hours again. At this point in my life, I only answer to God, my wife, and my kids. Everything else is secondary - especially the expectations of strangers.
Guy Kawasaki
Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
Guy Kawasaki
If you're in enough places at enough times, then some of them are bound to be the right ones.
Guy Kawasaki
Companies should always want to delight their customers.
Guy Kawasaki
Instant success are seldom instant and if you talk to the people behind these successes, you'll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.
Guy Kawasaki
Money is not the sole or most powerful motivation for many people. A higher and tougher test is to look back and see how you've made the world a better place.
Guy Kawasaki
At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
Guy Kawasaki
