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Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
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Companies
Wishful
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The A-listers and the A+ listers, are reporting the news, they're not making it.
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If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
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The root of great companies is make meaning vs. make money.
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Ideas are easy. Implementation is hard.
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Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
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Evangelism is selling a dream.
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The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
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I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
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Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.
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Money is not the sole or most powerful motivation for many people. A higher and tougher test is to look back and see how you've made the world a better place.
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The self-edited author is as foolish as the self-medicated patient.
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Entrepreneurship is not for everyone.
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A 50-year-old company can innovate as well as two guys/gals in a garage.
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The higher you go in a company, the less oxygen there is, so supporting intelligent life becomes difficult.
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Social media allows me to pick my times for social interaction.
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Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
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The Future belongs to those who can spread ideas.
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The essence of evangelism is to passionately show people how you can make history together.
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Writing is therapeutic. It helps you cope with issues that seem gargantuan at the time. The process of expressing yourself about a problem, editing your thoughts, and writing some more can help you control issues that you face.
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