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Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Really
Service
Promote
Thinking
Products
Improve
Truly
Add
Value
Test
Rationalization
Company
Companies
Wishful
Values
Customers
Improves
Lives
Product
Simultaneously
Mean
Tests
Acid
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Every person has the ability to improve the life of someone else.
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Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.
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Hockey is the only thing that I'm not good at that I love.
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Happiness is temporary and fleeting. ... Joy is the right goal.
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Enchantment is the purest form of sales
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At the end of my life, I want to say that I made the world a better place because I raised good children, loved my wife, and empowered entrepreneurs. If I do these things, then I can rest knowing that I made the world a better place.
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Provide good content and you’ll earn the right to promote your product.
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I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
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Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.
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You really can't spend money on social media unless you really try. Social media is really more about effort than expense.
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If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.
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The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
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Some things need to be believed to be seen.
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Evangelism is selling a dream.
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You need to earn the right to promote.
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I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need.
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Social media allows me to pick my times for social interaction.
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The beauty of Goodreads is that you know you’re sowing in a field where everyone, by definition and self-selection, loves to read.
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Companies should always want to delight their customers.
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