Share
×
Inspirational Quotes
Authors
Professions
Topics
Tags
Quote
Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
Guy Kawasaki
Share
Change background
T
T
T
Change font
Original
TAGS & TOPICS
Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Truly
Add
Value
Test
Rationalization
Company
Companies
Wishful
Values
Customers
Improves
Lives
Product
Simultaneously
Mean
Tests
Acid
Really
Service
Promote
Thinking
Products
Improve
More quotes by Guy Kawasaki
If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.
Guy Kawasaki
Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
Guy Kawasaki
It's hard to build community around mediocre and mundane writing.
Guy Kawasaki
Enchantment is the purest form of sales
Guy Kawasaki
The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important than ever. This is all good because it makes people think more before they do something that reduces their trustworthiness.
Guy Kawasaki
I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
Guy Kawasaki
Just do what's right for the customer, and you'll be okay.
Guy Kawasaki
Think different in order to change the rules. By definition, if you don't change the rules you aren't a revolutionary, and if you don't think different, you won't change the rules.
Guy Kawasaki
An MBA is a great degree for career paths like investment banking, finance, consulting, and large companies. An MBA is not necessarily the right path for starting a tech company. You should be building a prototype, not getting an MBA in that case.
Guy Kawasaki
High achievers tend to have major weaknesses. People without major weaknesses tend to be mediocre.
Guy Kawasaki
Organizations are successful because of good implementation,not good business plans.
Guy Kawasaki
Looking back on my own career, I've come to the conclusion that too much money is worse than too little.
Guy Kawasaki
The telephone operator has one of the biggest roles in creating your organization's image....indeed, many people may come into contact with no one except your operator.
Guy Kawasaki
Writing a book isn’t an easy process nor is it always enjoyable, but it is one of life’s most satisfying achievements.
Guy Kawasaki
Doing, not learning to do, is the essence of entrepreneurship.
Guy Kawasaki
Evangelism is selling a dream.
Guy Kawasaki
The root of great companies is make meaning vs. make money.
Guy Kawasaki
Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
Guy Kawasaki
People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.
Guy Kawasaki
Ambitious failure, magnificent failure, is a very good thing.
Guy Kawasaki