Quote

Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.

Guy Kawasaki

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TAGS & TOPICS

Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Book
Digital
Done
Decisions
Different
Series
Writing
Activity
Even
Second
Curation
Good
Decision
Intensive
Process
Split
Night
Splits

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A 50-year-old company can innovate as well as two guys/gals in a garage.
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The beauty of Goodreads is that you know you’re sowing in a field where everyone, by definition and self-selection, loves to read.
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Provide good content and you’ll earn the right to promote your product.
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Better to fail at doing the right thing than to succeed at doing the wrong thing.
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The root of great companies is make meaning vs. make money.
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At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
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The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless--most of the engineers who did ground-breaking work of the Macintosh design didn't even graduate from college.
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Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.
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Original visions are often wrong. Companies have to morph as they learn what customers don't want.
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Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you.
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I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
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Instant success are seldom instant and if you talk to the people behind these successes, you'll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.
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Ambitious failure, magnificent failure, is a very good thing.
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Take my word for it: More people will like you if you believe that people are good until proven bad.
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If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
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Organizations are successful because of good implementation,not good business plans.
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Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
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Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
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