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Money is not the sole or most powerful motivation for many people. A higher and tougher test is to look back and see how you've made the world a better place.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
People
Place
Tougher
Back
Sole
Better
Test
Look
Tests
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Motivation
Many
Higher
Made
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World
Money
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Ambitious failure, magnificent failure, is a very good thing.
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Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress.
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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
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It's hard to build community around mediocre and mundane writing.
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Ideas are easy. Implementation is hard.
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Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
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Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.
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Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
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Writing is the starting point from which all goodness (and crappiness) flows.
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Entrepreneurship is not for everyone.
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Writing is therapeutic. It helps you cope with issues that seem gargantuan at the time. The process of expressing yourself about a problem, editing your thoughts, and writing some more can help you control issues that you face.
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What I lack in talent, I compensate with my willingness to grind it out.
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Original visions are often wrong. Companies have to morph as they learn what customers don't want.
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You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
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Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc.
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If you're in enough places at enough times, then some of them are bound to be the right ones.
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Just do what's right for the customer, and you'll be okay.
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You need to save some mental, physical, and emotional resources for enhancing your product after you ship. A revolution is a triathlon, not a hundred-yard dash-it requires long distance stamina and multiple skills such as creating, churning, and evangelizing.
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Provide good content and you’ll earn the right to promote your product.
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