Quote

Money is not the sole or most powerful motivation for many people. A higher and tougher test is to look back and see how you've made the world a better place.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Back
Sole
Better
Test
Look
Tests
Looks
Motivation
Many
Higher
Made
Powerful
World
Money
People
Place
Tougher

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Disorganizatio n is the enemy of good writing.
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Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress.
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Writing is therapeutic. It helps you cope with issues that seem gargantuan at the time. The process of expressing yourself about a problem, editing your thoughts, and writing some more can help you control issues that you face.
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Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
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'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
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Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.
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Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc.
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A 50-year-old company can innovate as well as two guys/gals in a garage.
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Writing a book isn’t an easy process nor is it always enjoyable, but it is one of life’s most satisfying achievements.
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The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
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People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.
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At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
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Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.
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What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.
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Don’t be discouraged by the size of your network – inspire one person and you are doing good.
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Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you.
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Doing, not learning to do, is the essence of entrepreneurship.
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Just do what's right for the customer, and you'll be okay.
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Frequently, crashes are followed with a message like 'ID 02'. 'ID' is an abbreviation for idiosyncrasy and the number that follows indicates how many more months of testing the product should have had.
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Take my word for it: More people will like you if you believe that people are good until proven bad.
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