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Just do what's right for the customer, and you'll be okay.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Customer
Customers
Okay
Right

More quotes by Guy Kawasaki

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The hardest thing about getting started, is getting started.
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The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
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Don't ask people to do something you wouldn't.
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If you just enchanted one person per day, you would make a big dent in the universe.
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To say that Windows 95 is just like the Mac is like finding a potato in the shape of Jesus and thinking you have witnessed the second coming
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If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.
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For me writing is as close to being an engineer as possible.
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Luck favors the people who are willing to grind it out.
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If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
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Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
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Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.
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The self-edited author is as foolish as the self-medicated patient.
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And this is the beginning of the end.
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It's hard to build community around mediocre and mundane writing.
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Klout and various measurements of influence are fun. I love to see where I score on them, but there's a computer algorithm behind the calculation. If there's an algorithm, it can be gamed. Even if it's not gameable, you have to take a leap of faith that the number of followers, retweets, mentions, whatever really mean something.
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Customers can tell you how to evolve a product, but they can't show you how to make a leap.
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Doing, not learning to do, is the essence of entrepreneurship.
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Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
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I think that no one, or very few, are born as good presenters. It's a skill that you learn.
Guy Kawasaki
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You really can't spend money on social media unless you really try. Social media is really more about effort than expense.
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