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Just do what's right for the customer, and you'll be okay.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Customer
Customers
Okay
Right

More quotes by Guy Kawasaki

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Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.
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To say that Windows 95 is just like the Mac is like finding a potato in the shape of Jesus and thinking you have witnessed the second coming
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Simple and to the point is always the best way to get your point across.
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An MBA is a great degree for career paths like investment banking, finance, consulting, and large companies. An MBA is not necessarily the right path for starting a tech company. You should be building a prototype, not getting an MBA in that case.
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The best reason to start an organization is to make meaning to create a product or service to make the world a better place.
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The essence of evangelism is to passionately show people how you can make history together.
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The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless--most of the engineers who did ground-breaking work of the Macintosh design didn't even graduate from college.
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If you're in enough places at enough times, then some of them are bound to be the right ones.
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When you give people too many choices it makes them hesitate and not buy stuff.
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Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc.
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Original visions are often wrong. Companies have to morph as they learn what customers don't want.
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Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.
Guy Kawasaki
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I merely consider myself a father, and one role of a father is to provide financial resources for his family.
Guy Kawasaki
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Pursue joy, not happiness. This is probably the hardest lesson of all to learn. It probably seems to you that the goal in life is to be happy. Oh, you maybe have to sacrifice and study and work hard, but, by and large, happiness should be predictable.
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I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need.
Guy Kawasaki
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I think that no one, or very few, are born as good presenters. It's a skill that you learn.
Guy Kawasaki
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The Future belongs to those who can spread ideas.
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Enchantment is the purest form of sales
Guy Kawasaki
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Great companies start because the founders want to change the world... not make a fast buck.
Guy Kawasaki
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Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
Guy Kawasaki