Quote

Just do what's right for the customer, and you'll be okay.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Customer
Customers
Okay
Right

More quotes by Guy Kawasaki

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At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
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An MBA is a great degree for career paths like investment banking, finance, consulting, and large companies. An MBA is not necessarily the right path for starting a tech company. You should be building a prototype, not getting an MBA in that case.
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Social media allows me to pick my times for social interaction.
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Pursue joy, not happiness. This is probably the hardest lesson of all to learn. It probably seems to you that the goal in life is to be happy. Oh, you maybe have to sacrifice and study and work hard, but, by and large, happiness should be predictable.
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Writing is the starting point from which all goodness (and crappiness) flows.
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An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.
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The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important than ever. This is all good because it makes people think more before they do something that reduces their trustworthiness.
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The essence of evangelism is to passionately show people how you can make history together.
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The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
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Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
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Frequently, crashes are followed with a message like 'ID 02'. 'ID' is an abbreviation for idiosyncrasy and the number that follows indicates how many more months of testing the product should have had.
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Instant success are seldom instant and if you talk to the people behind these successes, you'll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.
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Some things need to be believed to be seen.
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When I finally got a management position, I found out how hard it is to lead and manage people.
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The self-edited author is as foolish as the self-medicated patient.
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Organizations are successful because of good implementation,not good business plans.
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Original visions are often wrong. Companies have to morph as they learn what customers don't want.
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Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you.
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The higher you go in a company, the less oxygen there is, so supporting intelligent life becomes difficult.
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Enchantment is the purest form of sales
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