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Original visions are often wrong. Companies have to morph as they learn what customers don't want.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Company
Morph
Wrong
Visions
Learn
Originals
Often
Original
Companies
Customers
Vision

More quotes by Guy Kawasaki

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Enchantment is the purest form of sales
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The most powerful sign is that your work no longer enchants you - it's not deep, delightful, and mutually satisfying. When this happens, it may be time to look for new challenges.
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It doesn't matter whether the Dow is 5000 or 50,000. If you're an entrepreneur, there is no bad time to start a company.
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Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
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Instant success are seldom instant and if you talk to the people behind these successes, you'll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.
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High achievers tend to have major weaknesses. People without major weaknesses tend to be mediocre.
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At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
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Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.
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The secret of evangelism is Guy's golden touch - whatever is gold, Guy touches. That’s very different than saying whatever Guy touches turns gold.
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You really can't spend money on social media unless you really try. Social media is really more about effort than expense.
Guy Kawasaki
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What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.
Guy Kawasaki
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A 50-year-old company can innovate as well as two guys/gals in a garage.
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Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
Guy Kawasaki
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To say that Windows 95 is just like the Mac is like finding a potato in the shape of Jesus and thinking you have witnessed the second coming
Guy Kawasaki
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Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
Guy Kawasaki
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Just do what's right for the customer, and you'll be okay.
Guy Kawasaki
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The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
Guy Kawasaki
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Entitlement is the opposite of enchantment.
Guy Kawasaki
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Most of my life is over. I am going to enjoy my family and friends before any of us depart this earth. I'll never start another company. I'll never work long hours again. At this point in my life, I only answer to God, my wife, and my kids. Everything else is secondary - especially the expectations of strangers.
Guy Kawasaki
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Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you.
Guy Kawasaki