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Original visions are often wrong. Companies have to morph as they learn what customers don't want.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Vision
Company
Wrong
Morph
Learn
Visions
Often
Originals
Original
Companies
Customers
More quotes by Guy Kawasaki
Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
Guy Kawasaki
If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.
Guy Kawasaki
Ideas are easy. Implementation is hard.
Guy Kawasaki
If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.
Guy Kawasaki
Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
Guy Kawasaki
If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
Guy Kawasaki
High achievers tend to have major weaknesses. People without major weaknesses tend to be mediocre.
Guy Kawasaki
A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.
Guy Kawasaki
Doing, not learning to do, is the essence of entrepreneurship.
Guy Kawasaki
Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
Guy Kawasaki
Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
Guy Kawasaki
Take my word for it: More people will like you if you believe that people are good until proven bad.
Guy Kawasaki
You need to save some mental, physical, and emotional resources for enhancing your product after you ship. A revolution is a triathlon, not a hundred-yard dash-it requires long distance stamina and multiple skills such as creating, churning, and evangelizing.
Guy Kawasaki
Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.
Guy Kawasaki
Sales fixes everything.
Guy Kawasaki
If achieving success were easy, more people would do it.
Guy Kawasaki
An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.
Guy Kawasaki
If you just enchanted one person per day, you would make a big dent in the universe.
Guy Kawasaki
Luck favors the people who are willing to grind it out.
Guy Kawasaki
I merely consider myself a father, and one role of a father is to provide financial resources for his family.
Guy Kawasaki