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Original visions are often wrong. Companies have to morph as they learn what customers don't want.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Often
Originals
Original
Companies
Customers
Vision
Company
Wrong
Morph
Learn
Visions
More quotes by Guy Kawasaki
Better to fail at doing the right thing than to succeed at doing the wrong thing.
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Doing, not learning to do, is the essence of entrepreneurship.
Guy Kawasaki
Accept diversity and don't take any crap.
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I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need.
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It doesn't matter whether the Dow is 5000 or 50,000. If you're an entrepreneur, there is no bad time to start a company.
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Klout and various measurements of influence are fun. I love to see where I score on them, but there's a computer algorithm behind the calculation. If there's an algorithm, it can be gamed. Even if it's not gameable, you have to take a leap of faith that the number of followers, retweets, mentions, whatever really mean something.
Guy Kawasaki
Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
Guy Kawasaki
If achieving success were easy, more people would do it.
Guy Kawasaki
Instant success are seldom instant and if you talk to the people behind these successes, you'll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.
Guy Kawasaki
Enchantment is the purest form of sales
Guy Kawasaki
Entitlement is the opposite of enchantment.
Guy Kawasaki
Great companies start because the founders want to change the world... not make a fast buck.
Guy Kawasaki
Looking back on my own career, I've come to the conclusion that too much money is worse than too little.
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Pursue joy, not happiness. This is probably the hardest lesson of all to learn. It probably seems to you that the goal in life is to be happy. Oh, you maybe have to sacrifice and study and work hard, but, by and large, happiness should be predictable.
Guy Kawasaki
Think different in order to change the rules. By definition, if you don't change the rules you aren't a revolutionary, and if you don't think different, you won't change the rules.
Guy Kawasaki
I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
Guy Kawasaki
Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc.
Guy Kawasaki
Simple and to the point is always the best way to get your point across.
Guy Kawasaki
If you just enchanted one person per day, you would make a big dent in the universe.
Guy Kawasaki
Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
Guy Kawasaki
