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Original visions are often wrong. Companies have to morph as they learn what customers don't want.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Customers
Vision
Company
Wrong
Morph
Learn
Visions
Often
Originals
Original
Companies
More quotes by Guy Kawasaki
The hardest thing about getting started, is getting started.
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Writing is therapeutic. It helps you cope with issues that seem gargantuan at the time. The process of expressing yourself about a problem, editing your thoughts, and writing some more can help you control issues that you face.
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Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
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To say that Windows 95 is just like the Mac is like finding a potato in the shape of Jesus and thinking you have witnessed the second coming
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I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need.
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The secret of evangelism is Guy's golden touch - whatever is gold, Guy touches. That’s very different than saying whatever Guy touches turns gold.
Guy Kawasaki
Frequently, crashes are followed with a message like 'ID 02'. 'ID' is an abbreviation for idiosyncrasy and the number that follows indicates how many more months of testing the product should have had.
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Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
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Ambitious failure, magnificent failure, is a very good thing.
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If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
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Take my word for it: More people will like you if you believe that people are good until proven bad.
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An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.
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I don't need the rush to be happy. I'd be perfectly happy without the attention and action.
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A 50-year-old company can innovate as well as two guys/gals in a garage.
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Entitlement is the opposite of enchantment.
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Organizations are successful because of good implementation,not good business plans.
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Great companies start because the founders want to change the world... not make a fast buck.
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For me writing is as close to being an engineer as possible.
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When you give people too many choices it makes them hesitate and not buy stuff.
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How fast you are moving is more important than where you are.
Guy Kawasaki
