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Original visions are often wrong. Companies have to morph as they learn what customers don't want.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Often
Originals
Original
Companies
Customers
Vision
Company
Wrong
Morph
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Visions
More quotes by Guy Kawasaki
The telephone operator has one of the biggest roles in creating your organization's image....indeed, many people may come into contact with no one except your operator.
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Think different in order to change the rules. By definition, if you don't change the rules you aren't a revolutionary, and if you don't think different, you won't change the rules.
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It doesn't matter whether the Dow is 5000 or 50,000. If you're an entrepreneur, there is no bad time to start a company.
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When I finally got a management position, I found out how hard it is to lead and manage people.
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Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.
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If achieving success were easy, more people would do it.
Guy Kawasaki
Arguably, in business books, I don't think there's much that has never been said before.
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Simple and to the point is always the best way to get your point across.
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Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
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Enchantment is the purest form of sales
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Evangelism is selling a dream.
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Better to fail at doing the right thing than to succeed at doing the wrong thing.
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Entitlement is the opposite of enchantment.
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If you just enchanted one person per day, you would make a big dent in the universe.
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Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
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My real mantra for my life is empower others.
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A 50-year-old company can innovate as well as two guys/gals in a garage.
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People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.
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The hardest thing about getting started, is getting started.
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Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
Guy Kawasaki
