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Companies should always want to delight their customers.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Always
Companies
Customers
Delight
Company
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Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
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A 50-year-old company can innovate as well as two guys/gals in a garage.
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Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
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Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
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Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.
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Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
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Customers can tell you how to evolve a product, but they can't show you how to make a leap.
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The mark of a good conversationalist is not that you can talk a lot. The mark is that you can get others to talk a lot. Thus, good schmoozer's are good listeners, not good talkers.
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I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
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Disorganizatio n is the enemy of good writing.
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Looking back on my own career, I've come to the conclusion that too much money is worse than too little.
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An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.
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Hockey is the only thing that I'm not good at that I love.
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There are two types of people on social media: people who want more followers, and liars.
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