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Companies should always want to delight their customers.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Always
Companies
Customers
Delight
Company

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The essence of evangelism is to passionately show people how you can make history together.
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What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.
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The more popular a person thinks he is in the blogosphere, the thinner his skin and the thicker his hypocrisy. This should be exactly the opposite: the higher you go the thicker the skin and thinner the hypocrisy.
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The best reason to start an organization is to make meaning to create a product or service to make the world a better place.
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Every person has the ability to improve the life of someone else.
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My real mantra for my life is empower others.
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Instant success are seldom instant and if you talk to the people behind these successes, you'll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.
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'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
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A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.
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Happiness is temporary and fleeting. ... Joy is the right goal.
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And this is the beginning of the end.
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I merely consider myself a father, and one role of a father is to provide financial resources for his family.
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Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.
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Don’t be discouraged by the size of your network – inspire one person and you are doing good.
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Entitlement is the opposite of enchantment.
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I think that no one, or very few, are born as good presenters. It's a skill that you learn.
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High achievers tend to have major weaknesses. People without major weaknesses tend to be mediocre.
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When I finally got a management position, I found out how hard it is to lead and manage people.
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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
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If you use social media right, you will piss people off. It's actually recommended!
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