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Companies should always want to delight their customers.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Customers
Delight
Company
Always
Companies

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The essence of evangelism is to passionately show people how you can make history together.
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Don't ask people to do something you wouldn't.
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Entitlement is the opposite of enchantment.
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Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.
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If you use social media right, you will piss people off. It's actually recommended!
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Pursue joy, not happiness. This is probably the hardest lesson of all to learn. It probably seems to you that the goal in life is to be happy. Oh, you maybe have to sacrifice and study and work hard, but, by and large, happiness should be predictable.
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Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
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Better to fail at doing the right thing than to succeed at doing the wrong thing.
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When you give people too many choices it makes them hesitate and not buy stuff.
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For me writing is as close to being an engineer as possible.
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Think different in order to change the rules. By definition, if you don't change the rules you aren't a revolutionary, and if you don't think different, you won't change the rules.
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The Future belongs to those who can spread ideas.
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Arguably, in business books, I don't think there's much that has never been said before.
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To say that Windows 95 is just like the Mac is like finding a potato in the shape of Jesus and thinking you have witnessed the second coming
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The root of great companies is make meaning vs. make money.
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Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.
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If achieving success were easy, more people would do it.
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Ambitious failure, magnificent failure, is a very good thing.
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Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
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