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Companies should always want to delight their customers.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Companies
Customers
Delight
Company
Always

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Disorganizatio n is the enemy of good writing.
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If you start out to solely make money, you will attract the wrong kind of employees.
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The root of great companies is make meaning vs. make money.
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Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
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I don't need the rush to be happy. I'd be perfectly happy without the attention and action.
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One must understand what people are thinking, feeling and believing in order to enchant them.
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I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
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And this is the beginning of the end.
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People who earn the label creative are really just people who come up with more combinations of ideas, find interesting ones faster, and are willing to try them out. The problem is that most schools and organizations train us out of those habits.
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You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
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Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
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Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.
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Take my word for it: More people will like you if you believe that people are good until proven bad.
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Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you.
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Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
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Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.
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Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.
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Simple and to the point is always the best way to get your point across.
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Better to fail at doing the right thing than to succeed at doing the wrong thing.
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Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
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