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Companies should always want to delight their customers.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Companies
Customers
Delight
Company
Always

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At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
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If you start out to solely make money, you will attract the wrong kind of employees.
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If you're in enough places at enough times, then some of them are bound to be the right ones.
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Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.
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Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
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Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
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The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless--most of the engineers who did ground-breaking work of the Macintosh design didn't even graduate from college.
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Great companies start because the founders want to change the world... not make a fast buck.
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Happiness is temporary and fleeting. ... Joy is the right goal.
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Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
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The A-listers and the A+ listers, are reporting the news, they're not making it.
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'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
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Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
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If you use social media right, you will piss people off. It's actually recommended!
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How fast you are moving is more important than where you are.
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Arguably, in business books, I don't think there's much that has never been said before.
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High achievers tend to have major weaknesses. People without major weaknesses tend to be mediocre.
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It's hard to build community around mediocre and mundane writing.
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Writing is the starting point from which all goodness (and crappiness) flows.
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I'm a lousy predictor of the future.
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