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Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Writing
Hotel
Prospective
Think
Basically
Waitress
Thinking
Room
Enchantment
Life
Rooms
Waiter
System
Operating
Persons
Seat
Person
Airplane
Enchant
Done
Seats
Assigning

More quotes by Guy Kawasaki

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And this is the beginning of the end.
Guy Kawasaki
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Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.
Guy Kawasaki
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Arguably, in business books, I don't think there's much that has never been said before.
Guy Kawasaki
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An MBA is a great degree for career paths like investment banking, finance, consulting, and large companies. An MBA is not necessarily the right path for starting a tech company. You should be building a prototype, not getting an MBA in that case.
Guy Kawasaki
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Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.
Guy Kawasaki
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Happiness is temporary and fleeting. ... Joy is the right goal.
Guy Kawasaki
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The more popular a person thinks he is in the blogosphere, the thinner his skin and the thicker his hypocrisy. This should be exactly the opposite: the higher you go the thicker the skin and thinner the hypocrisy.
Guy Kawasaki
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Great companies start because the founders want to change the world... not make a fast buck.
Guy Kawasaki
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If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
Guy Kawasaki
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Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
Guy Kawasaki
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Doing, not learning to do, is the essence of entrepreneurship.
Guy Kawasaki
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Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
Guy Kawasaki
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Writing a book isn’t an easy process nor is it always enjoyable, but it is one of life’s most satisfying achievements.
Guy Kawasaki
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If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.
Guy Kawasaki
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The self-edited author is as foolish as the self-medicated patient.
Guy Kawasaki
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The most powerful sign is that your work no longer enchants you - it's not deep, delightful, and mutually satisfying. When this happens, it may be time to look for new challenges.
Guy Kawasaki
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'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
Guy Kawasaki
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You really can't spend money on social media unless you really try. Social media is really more about effort than expense.
Guy Kawasaki
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Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you.
Guy Kawasaki
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Social media allows me to pick my times for social interaction.
Guy Kawasaki