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For me writing is as close to being an engineer as possible.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Writing
Engineer
Engineers
Close
Possible

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Ideas are easy. Implementation is hard.
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I think that no one, or very few, are born as good presenters. It's a skill that you learn.
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I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need.
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High achievers tend to have major weaknesses. People without major weaknesses tend to be mediocre.
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Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.
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To say that Windows 95 is just like the Mac is like finding a potato in the shape of Jesus and thinking you have witnessed the second coming
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Enchantment is the purest form of sales
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The A-listers and the A+ listers, are reporting the news, they're not making it.
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The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important than ever. This is all good because it makes people think more before they do something that reduces their trustworthiness.
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Simple and to the point is always the best way to get your point across.
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A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.
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Arguably, in business books, I don't think there's much that has never been said before.
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Social media allows me to pick my times for social interaction.
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Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
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Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
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At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
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If you use social media right, you will piss people off. It's actually recommended!
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Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc.
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Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
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When I finally got a management position, I found out how hard it is to lead and manage people.
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