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For me writing is as close to being an engineer as possible.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Engineers
Close
Possible
Writing
Engineer

More quotes by Guy Kawasaki

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Arguably, in business books, I don't think there's much that has never been said before.
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Simple and to the point is always the best way to get your point across.
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It doesn't matter whether the Dow is 5000 or 50,000. If you're an entrepreneur, there is no bad time to start a company.
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If you're in enough places at enough times, then some of them are bound to be the right ones.
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Provide good content and you’ll earn the right to promote your product.
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The more popular a person thinks he is in the blogosphere, the thinner his skin and the thicker his hypocrisy. This should be exactly the opposite: the higher you go the thicker the skin and thinner the hypocrisy.
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Enchantment is the purest form of sales
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Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you.
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You need to earn the right to promote.
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The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
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Patience is the art of concealing your impatience.
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If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.
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Companies should always want to delight their customers.
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Don’t be discouraged by the size of your network – inspire one person and you are doing good.
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The first good reason to write a book is to add value to people’s lives.
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The essence of evangelism is to passionately show people how you can make history together.
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What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.
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The hardest thing about getting started, is getting started.
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When you give people too many choices it makes them hesitate and not buy stuff.
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For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.
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