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For me writing is as close to being an engineer as possible.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Writing
Engineer
Engineers
Close
Possible

More quotes by Guy Kawasaki

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And this is the beginning of the end.
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Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
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If you start out to solely make money, you will attract the wrong kind of employees.
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Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
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Don't ask people to do something you wouldn't.
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Money is not the sole or most powerful motivation for many people. A higher and tougher test is to look back and see how you've made the world a better place.
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Accept diversity and don't take any crap.
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Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.
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Great companies start because the founders want to change the world... not make a fast buck.
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Every person has the ability to improve the life of someone else.
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A 50-year-old company can innovate as well as two guys/gals in a garage.
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I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
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Luck favors the people who are willing to grind it out.
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If you use social media right, you will piss people off. It's actually recommended!
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If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.
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What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.
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I'm a lousy predictor of the future.
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I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
Guy Kawasaki
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Writing is therapeutic. It helps you cope with issues that seem gargantuan at the time. The process of expressing yourself about a problem, editing your thoughts, and writing some more can help you control issues that you face.
Guy Kawasaki
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Doing, not learning to do, is the essence of entrepreneurship.
Guy Kawasaki