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I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Learned
Difficult
Book
Self
Idiosyncratic
Publish
Confusing
Complexes
Complex
More quotes by Guy Kawasaki
Evangelism is selling a dream.
Guy Kawasaki
Writing a book isn’t an easy process nor is it always enjoyable, but it is one of life’s most satisfying achievements.
Guy Kawasaki
Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.
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For me, while writing I am an engineer, so if I decide to change the format, I want to add a section, to move a section, reorganize the section, anything I want to do, I just boot words, and I do what I want to do. So, I feel completely empowered when I'm a writer.
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The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless--most of the engineers who did ground-breaking work of the Macintosh design didn't even graduate from college.
Guy Kawasaki
Think different in order to change the rules. By definition, if you don't change the rules you aren't a revolutionary, and if you don't think different, you won't change the rules.
Guy Kawasaki
Arguably, in business books, I don't think there's much that has never been said before.
Guy Kawasaki
Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
Guy Kawasaki
If you're in enough places at enough times, then some of them are bound to be the right ones.
Guy Kawasaki
When you give people too many choices it makes them hesitate and not buy stuff.
Guy Kawasaki
A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.
Guy Kawasaki
Great companies start because the founders want to change the world... not make a fast buck.
Guy Kawasaki
People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.
Guy Kawasaki
The secret of evangelism is Guy's golden touch - whatever is gold, Guy touches. That’s very different than saying whatever Guy touches turns gold.
Guy Kawasaki
If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.
Guy Kawasaki
A 50-year-old company can innovate as well as two guys/gals in a garage.
Guy Kawasaki
The higher you go in a company, the less oxygen there is, so supporting intelligent life becomes difficult.
Guy Kawasaki
Customers can tell you how to evolve a product, but they can't show you how to make a leap.
Guy Kawasaki
And this is the beginning of the end.
Guy Kawasaki
You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
Guy Kawasaki
