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I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Complexes
Complex
Learned
Difficult
Book
Self
Idiosyncratic
Publish
Confusing
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When you give people too many choices it makes them hesitate and not buy stuff.
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I don't need the rush to be happy. I'd be perfectly happy without the attention and action.
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People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.
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When I finally got a management position, I found out how hard it is to lead and manage people.
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Companies should always want to delight their customers.
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Enchantment is the purest form of sales
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It's hard to build community around mediocre and mundane writing.
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Looking back on my own career, I've come to the conclusion that too much money is worse than too little.
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There are two types of people on social media: people who want more followers, and liars.
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Writing is the starting point from which all goodness (and crappiness) flows.
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I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need.
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Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
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Original visions are often wrong. Companies have to morph as they learn what customers don't want.
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My real mantra for my life is empower others.
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Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
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If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
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Doing, not learning to do, is the essence of entrepreneurship.
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An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.
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