Quote

I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Learned
Difficult
Book
Self
Idiosyncratic
Publish
Confusing
Complexes
Complex

More quotes by Guy Kawasaki

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Original visions are often wrong. Companies have to morph as they learn what customers don't want.
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The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
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If you're in enough places at enough times, then some of them are bound to be the right ones.
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Better to fail at doing the right thing than to succeed at doing the wrong thing.
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Accept diversity and don't take any crap.
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Think different in order to change the rules. By definition, if you don't change the rules you aren't a revolutionary, and if you don't think different, you won't change the rules.
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What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.
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Frequently, crashes are followed with a message like 'ID 02'. 'ID' is an abbreviation for idiosyncrasy and the number that follows indicates how many more months of testing the product should have had.
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'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
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It's hard to build community around mediocre and mundane writing.
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Customers can tell you how to evolve a product, but they can't show you how to make a leap.
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Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
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If achieving success were easy, more people would do it.
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Pursue joy, not happiness. This is probably the hardest lesson of all to learn. It probably seems to you that the goal in life is to be happy. Oh, you maybe have to sacrifice and study and work hard, but, by and large, happiness should be predictable.
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The first good reason to write a book is to add value to people’s lives.
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Disorganizatio n is the enemy of good writing.
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The Future belongs to those who can spread ideas.
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Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.
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You need to save some mental, physical, and emotional resources for enhancing your product after you ship. A revolution is a triathlon, not a hundred-yard dash-it requires long distance stamina and multiple skills such as creating, churning, and evangelizing.
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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
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