Quote

'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Crafts
Artists
Role
Roles
Voodoo
Taken
Specialized
Artist
Branding
Much
Performed
Craft

More quotes by Guy Kawasaki

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When I finally got a management position, I found out how hard it is to lead and manage people.
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Organizations are successful because of good implementation,not good business plans.
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Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress.
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Better to fail at doing the right thing than to succeed at doing the wrong thing.
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Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.
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If you start out to solely make money, you will attract the wrong kind of employees.
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I don't need the rush to be happy. I'd be perfectly happy without the attention and action.
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The essence of evangelism is to passionately show people how you can make history together.
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A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.
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The more popular a person thinks he is in the blogosphere, the thinner his skin and the thicker his hypocrisy. This should be exactly the opposite: the higher you go the thicker the skin and thinner the hypocrisy.
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Great companies start because the founders want to change the world... not make a fast buck.
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You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
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Entitlement is the opposite of enchantment.
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I merely consider myself a father, and one role of a father is to provide financial resources for his family.
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And this is the beginning of the end.
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Companies should always want to delight their customers.
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A 50-year-old company can innovate as well as two guys/gals in a garage.
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Ideas are easy. Implementation is hard.
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At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
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Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.
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