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'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Roles
Voodoo
Taken
Specialized
Artist
Branding
Much
Performed
Craft
Crafts
Artists
Role
More quotes by Guy Kawasaki
I'm a lousy predictor of the future.
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The A-listers and the A+ listers, are reporting the news, they're not making it.
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Ideas are easy. Implementation is hard.
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Original visions are often wrong. Companies have to morph as they learn what customers don't want.
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Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
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Luck favors the people who are willing to grind it out.
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Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.
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Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you.
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There are two types of people on social media: people who want more followers, and liars.
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The self-edited author is as foolish as the self-medicated patient.
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The Future belongs to those who can spread ideas.
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Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.
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Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.
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Simple and to the point is always the best way to get your point across.
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What I lack in talent, I compensate with my willingness to grind it out.
Guy Kawasaki
You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
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It's hard to build community around mediocre and mundane writing.
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A 50-year-old company can innovate as well as two guys/gals in a garage.
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For me writing is as close to being an engineer as possible.
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Writing is the starting point from which all goodness (and crappiness) flows.
Guy Kawasaki
