Quote

'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Taken
Specialized
Artist
Branding
Much
Performed
Craft
Crafts
Artists
Role
Roles
Voodoo

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Evangelism is selling a dream.
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Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
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The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important than ever. This is all good because it makes people think more before they do something that reduces their trustworthiness.
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Klout and various measurements of influence are fun. I love to see where I score on them, but there's a computer algorithm behind the calculation. If there's an algorithm, it can be gamed. Even if it's not gameable, you have to take a leap of faith that the number of followers, retweets, mentions, whatever really mean something.
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If you're in enough places at enough times, then some of them are bound to be the right ones.
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I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
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Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
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Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.
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The first good reason to write a book is to add value to people’s lives.
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Money is not the sole or most powerful motivation for many people. A higher and tougher test is to look back and see how you've made the world a better place.
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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
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The root of great companies is make meaning vs. make money.
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Happiness is temporary and fleeting. ... Joy is the right goal.
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The best reason to start an organization is to make meaning to create a product or service to make the world a better place.
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A 50-year-old company can innovate as well as two guys/gals in a garage.
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Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
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It's hard to build community around mediocre and mundane writing.
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The higher you go in a company, the less oxygen there is, so supporting intelligent life becomes difficult.
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The A-listers and the A+ listers, are reporting the news, they're not making it.
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The Future belongs to those who can spread ideas.
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