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'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Craft
Crafts
Artists
Role
Roles
Voodoo
Taken
Specialized
Artist
Branding
Much
Performed
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Just do what's right for the customer, and you'll be okay.
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When you’ve worked hard and done well and walked through that doorway of opportunity, you do not slam it shut behind you.
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Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
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At the end of my life, I want to say that I made the world a better place because I raised good children, loved my wife, and empowered entrepreneurs. If I do these things, then I can rest knowing that I made the world a better place.
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Entitlement is the opposite of enchantment.
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Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
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Frequently, crashes are followed with a message like 'ID 02'. 'ID' is an abbreviation for idiosyncrasy and the number that follows indicates how many more months of testing the product should have had.
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The more popular a person thinks he is in the blogosphere, the thinner his skin and the thicker his hypocrisy. This should be exactly the opposite: the higher you go the thicker the skin and thinner the hypocrisy.
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If you start out to solely make money, you will attract the wrong kind of employees.
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Better to fail at doing the right thing than to succeed at doing the wrong thing.
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For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.
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The hardest thing about getting started, is getting started.
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Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.
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Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.
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Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
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Happiness is temporary and fleeting. ... Joy is the right goal.
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Accept diversity and don't take any crap.
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Organizations are successful because of good implementation,not good business plans.
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The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important than ever. This is all good because it makes people think more before they do something that reduces their trustworthiness.
Guy Kawasaki
