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'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Artist
Branding
Much
Performed
Craft
Crafts
Artists
Role
Roles
Voodoo
Taken
Specialized
More quotes by Guy Kawasaki
Original visions are often wrong. Companies have to morph as they learn what customers don't want.
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Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.
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When I finally got a management position, I found out how hard it is to lead and manage people.
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Happiness is temporary and fleeting. ... Joy is the right goal.
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Klout and various measurements of influence are fun. I love to see where I score on them, but there's a computer algorithm behind the calculation. If there's an algorithm, it can be gamed. Even if it's not gameable, you have to take a leap of faith that the number of followers, retweets, mentions, whatever really mean something.
Guy Kawasaki
Evangelism is selling a dream.
Guy Kawasaki
Companies should always want to delight their customers.
Guy Kawasaki
The self-edited author is as foolish as the self-medicated patient.
Guy Kawasaki
Enchantment is the purest form of sales
Guy Kawasaki
Some things need to be believed to be seen.
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Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.
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Take my word for it: More people will like you if you believe that people are good until proven bad.
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The hardest thing about getting started, is getting started.
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The hard part is implementing the decision, not making it.
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Entitlement is the opposite of enchantment.
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I merely consider myself a father, and one role of a father is to provide financial resources for his family.
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Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
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Social media allows me to pick my times for social interaction.
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Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
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If you're in enough places at enough times, then some of them are bound to be the right ones.
Guy Kawasaki
