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'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Artists
Role
Roles
Voodoo
Taken
Specialized
Artist
Branding
Much
Performed
Craft
Crafts
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I'm a lousy predictor of the future.
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A 50-year-old company can innovate as well as two guys/gals in a garage.
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My real mantra for my life is empower others.
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At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
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It doesn't matter whether the Dow is 5000 or 50,000. If you're an entrepreneur, there is no bad time to start a company.
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I merely consider myself a father, and one role of a father is to provide financial resources for his family.
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The higher you go in a company, the less oxygen there is, so supporting intelligent life becomes difficult.
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Great companies start because the founders want to change the world... not make a fast buck.
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Enchantment is the purest form of sales
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The first good reason to write a book is to add value to people’s lives.
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Frequently, crashes are followed with a message like 'ID 02'. 'ID' is an abbreviation for idiosyncrasy and the number that follows indicates how many more months of testing the product should have had.
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The root of great companies is make meaning vs. make money.
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If achieving success were easy, more people would do it.
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Don't ask people to do something you wouldn't.
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Organizations are successful because of good implementation,not good business plans.
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The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless--most of the engineers who did ground-breaking work of the Macintosh design didn't even graduate from college.
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Instant success are seldom instant and if you talk to the people behind these successes, you'll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.
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