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'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Much
Performed
Craft
Crafts
Artists
Role
Roles
Voodoo
Taken
Specialized
Artist
Branding
More quotes by Guy Kawasaki
The hardest thing about getting started, is getting started.
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Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.
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Disorganizatio n is the enemy of good writing.
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If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
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The more popular a person thinks he is in the blogosphere, the thinner his skin and the thicker his hypocrisy. This should be exactly the opposite: the higher you go the thicker the skin and thinner the hypocrisy.
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Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you.
Guy Kawasaki
My real mantra for my life is empower others.
Guy Kawasaki
Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
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Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
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Simple and to the point is always the best way to get your point across.
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The best reason to start an organization is to make meaning to create a product or service to make the world a better place.
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Looking back on my own career, I've come to the conclusion that too much money is worse than too little.
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If you're in enough places at enough times, then some of them are bound to be the right ones.
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The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important than ever. This is all good because it makes people think more before they do something that reduces their trustworthiness.
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Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.
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I merely consider myself a father, and one role of a father is to provide financial resources for his family.
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I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
Guy Kawasaki
When I finally got a management position, I found out how hard it is to lead and manage people.
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If achieving success were easy, more people would do it.
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It doesn't matter whether the Dow is 5000 or 50,000. If you're an entrepreneur, there is no bad time to start a company.
Guy Kawasaki
