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'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Role
Voodoo
Roles
Specialized
Taken
Branding
Artist
Performed
Much
Craft
Crafts
Artists
More quotes by Guy Kawasaki
At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
Guy Kawasaki
At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
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Every person has the ability to improve the life of someone else.
Guy Kawasaki
If you just enchanted one person per day, you would make a big dent in the universe.
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The best reason to start an organization is to make meaning to create a product or service to make the world a better place.
Guy Kawasaki
Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.
Guy Kawasaki
And this is the beginning of the end.
Guy Kawasaki
Arguably, in business books, I don't think there's much that has never been said before.
Guy Kawasaki
Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.
Guy Kawasaki
I'm a lousy predictor of the future.
Guy Kawasaki
If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.
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A 50-year-old company can innovate as well as two guys/gals in a garage.
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I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
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Hockey is the only thing that I'm not good at that I love.
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Instant success are seldom instant and if you talk to the people behind these successes, you'll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.
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Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
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An MBA is a great degree for career paths like investment banking, finance, consulting, and large companies. An MBA is not necessarily the right path for starting a tech company. You should be building a prototype, not getting an MBA in that case.
Guy Kawasaki
The higher you go in a company, the less oxygen there is, so supporting intelligent life becomes difficult.
Guy Kawasaki
Customers can tell you how to evolve a product, but they can't show you how to make a leap.
Guy Kawasaki
The hardest thing about getting started, is getting started.
Guy Kawasaki
