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'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Crafts
Artists
Role
Roles
Voodoo
Taken
Specialized
Artist
Branding
Much
Performed
Craft
More quotes by Guy Kawasaki
The A-listers and the A+ listers, are reporting the news, they're not making it.
Guy Kawasaki
Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
Guy Kawasaki
For me writing is as close to being an engineer as possible.
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Provide good content and you’ll earn the right to promote your product.
Guy Kawasaki
When you give people too many choices it makes them hesitate and not buy stuff.
Guy Kawasaki
Social media allows me to pick my times for social interaction.
Guy Kawasaki
Better to fail at doing the right thing than to succeed at doing the wrong thing.
Guy Kawasaki
Just do what's right for the customer, and you'll be okay.
Guy Kawasaki
Writing is therapeutic. It helps you cope with issues that seem gargantuan at the time. The process of expressing yourself about a problem, editing your thoughts, and writing some more can help you control issues that you face.
Guy Kawasaki
I'm a lousy predictor of the future.
Guy Kawasaki
The secret of evangelism is Guy's golden touch - whatever is gold, Guy touches. That’s very different than saying whatever Guy touches turns gold.
Guy Kawasaki
Take my word for it: More people will like you if you believe that people are good until proven bad.
Guy Kawasaki
Don't ask people to do something you wouldn't.
Guy Kawasaki
Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
Guy Kawasaki
One must understand what people are thinking, feeling and believing in order to enchant them.
Guy Kawasaki
Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.
Guy Kawasaki
Every person has the ability to improve the life of someone else.
Guy Kawasaki
Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
Guy Kawasaki
Customers can tell you how to evolve a product, but they can't show you how to make a leap.
Guy Kawasaki
If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
Guy Kawasaki
