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Customers can tell you how to evolve a product, but they can't show you how to make a leap.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Evolve
Customers
Product
Products
Show
Tell
Shows
Make
Leap

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Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.
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The self-edited author is as foolish as the self-medicated patient.
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At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
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You need to earn the right to promote.
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Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
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If you use social media right, you will piss people off. It's actually recommended!
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The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important than ever. This is all good because it makes people think more before they do something that reduces their trustworthiness.
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Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
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You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
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If achieving success were easy, more people would do it.
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How fast you are moving is more important than where you are.
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An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.
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The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless--most of the engineers who did ground-breaking work of the Macintosh design didn't even graduate from college.
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Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
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Arguably, in business books, I don't think there's much that has never been said before.
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Luck favors the people who are willing to grind it out.
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You need to save some mental, physical, and emotional resources for enhancing your product after you ship. A revolution is a triathlon, not a hundred-yard dash-it requires long distance stamina and multiple skills such as creating, churning, and evangelizing.
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Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
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To say that Windows 95 is just like the Mac is like finding a potato in the shape of Jesus and thinking you have witnessed the second coming
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People who earn the label creative are really just people who come up with more combinations of ideas, find interesting ones faster, and are willing to try them out. The problem is that most schools and organizations train us out of those habits.
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