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Customers can tell you how to evolve a product, but they can't show you how to make a leap.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Evolve
Customers
Product
Products
Show
Tell
Shows
Make
Leap

More quotes by Guy Kawasaki

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Ambitious failure, magnificent failure, is a very good thing.
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An MBA is a great degree for career paths like investment banking, finance, consulting, and large companies. An MBA is not necessarily the right path for starting a tech company. You should be building a prototype, not getting an MBA in that case.
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One must understand what people are thinking, feeling and believing in order to enchant them.
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I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
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What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.
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Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
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Arguably, in business books, I don't think there's much that has never been said before.
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The best reason to start an organization is to make meaning to create a product or service to make the world a better place.
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If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
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If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.
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Patience is the art of concealing your impatience.
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Take my word for it: More people will like you if you believe that people are good until proven bad.
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You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
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Entrepreneurship is not for everyone.
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The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
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A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.
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The higher you go in a company, the less oxygen there is, so supporting intelligent life becomes difficult.
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Accept diversity and don't take any crap.
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It's hard to build community around mediocre and mundane writing.
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The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless--most of the engineers who did ground-breaking work of the Macintosh design didn't even graduate from college.
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