Quote

Customers can tell you how to evolve a product, but they can't show you how to make a leap.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Products
Show
Tell
Shows
Make
Leap
Evolve
Customers
Product

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My real mantra for my life is empower others.
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The hard part is implementing the decision, not making it.
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Luck favors the people who are willing to grind it out.
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If achieving success were easy, more people would do it.
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For me writing is as close to being an engineer as possible.
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Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
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Most of my life is over. I am going to enjoy my family and friends before any of us depart this earth. I'll never start another company. I'll never work long hours again. At this point in my life, I only answer to God, my wife, and my kids. Everything else is secondary - especially the expectations of strangers.
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The first good reason to write a book is to add value to people’s lives.
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To say that Windows 95 is just like the Mac is like finding a potato in the shape of Jesus and thinking you have witnessed the second coming
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Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
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What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.
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You need to save some mental, physical, and emotional resources for enhancing your product after you ship. A revolution is a triathlon, not a hundred-yard dash-it requires long distance stamina and multiple skills such as creating, churning, and evangelizing.
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Companies should always want to delight their customers.
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Entitlement is the opposite of enchantment.
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Entrepreneurship is not for everyone.
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How fast you are moving is more important than where you are.
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If you start out to solely make money, you will attract the wrong kind of employees.
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If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
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At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
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Social media allows me to pick my times for social interaction.
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