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Customers can tell you how to evolve a product, but they can't show you how to make a leap.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Evolve
Customers
Product
Products
Show
Tell
Shows
Make
Leap
More quotes by Guy Kawasaki
I don't need the rush to be happy. I'd be perfectly happy without the attention and action.
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The essence of evangelism is to passionately show people how you can make history together.
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Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.
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Klout and various measurements of influence are fun. I love to see where I score on them, but there's a computer algorithm behind the calculation. If there's an algorithm, it can be gamed. Even if it's not gameable, you have to take a leap of faith that the number of followers, retweets, mentions, whatever really mean something.
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Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
Guy Kawasaki
A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.
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The hard part is implementing the decision, not making it.
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Hockey is the only thing that I'm not good at that I love.
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Evangelism is selling a dream.
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You need to earn the right to promote.
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The higher you go in a company, the less oxygen there is, so supporting intelligent life becomes difficult.
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High achievers tend to have major weaknesses. People without major weaknesses tend to be mediocre.
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Better to fail at doing the right thing than to succeed at doing the wrong thing.
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The first good reason to write a book is to add value to people’s lives.
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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
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Happiness is temporary and fleeting. ... Joy is the right goal.
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An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.
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Take my word for it: More people will like you if you believe that people are good until proven bad.
Guy Kawasaki
Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
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One must understand what people are thinking, feeling and believing in order to enchant them.
Guy Kawasaki
