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Customers can tell you how to evolve a product, but they can't show you how to make a leap.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Show
Tell
Shows
Make
Leap
Evolve
Customers
Product
Products
More quotes by Guy Kawasaki
You need to save some mental, physical, and emotional resources for enhancing your product after you ship. A revolution is a triathlon, not a hundred-yard dash-it requires long distance stamina and multiple skills such as creating, churning, and evangelizing.
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Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
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If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
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I don't need the rush to be happy. I'd be perfectly happy without the attention and action.
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The Future belongs to those who can spread ideas.
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A 50-year-old company can innovate as well as two guys/gals in a garage.
Guy Kawasaki
Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.
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It doesn't matter whether the Dow is 5000 or 50,000. If you're an entrepreneur, there is no bad time to start a company.
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The hard part is implementing the decision, not making it.
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Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
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Just do what's right for the customer, and you'll be okay.
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Entitlement is the opposite of enchantment.
Guy Kawasaki
I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need.
Guy Kawasaki
Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress.
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It's hard to build community around mediocre and mundane writing.
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'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
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Original visions are often wrong. Companies have to morph as they learn what customers don't want.
Guy Kawasaki
I merely consider myself a father, and one role of a father is to provide financial resources for his family.
Guy Kawasaki
Evangelism is selling a dream.
Guy Kawasaki
Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.
Guy Kawasaki
