Quote

Customers can tell you how to evolve a product, but they can't show you how to make a leap.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Product
Products
Show
Tell
Shows
Make
Leap
Evolve
Customers

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Every person has the ability to improve the life of someone else.
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For me writing is as close to being an engineer as possible.
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Ideas are easy. Implementation is hard.
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Entitlement is the opposite of enchantment.
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Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
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Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.
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An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.
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For me, while writing I am an engineer, so if I decide to change the format, I want to add a section, to move a section, reorganize the section, anything I want to do, I just boot words, and I do what I want to do. So, I feel completely empowered when I'm a writer.
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Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
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Sales fixes everything.
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A 50-year-old company can innovate as well as two guys/gals in a garage.
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Klout and various measurements of influence are fun. I love to see where I score on them, but there's a computer algorithm behind the calculation. If there's an algorithm, it can be gamed. Even if it's not gameable, you have to take a leap of faith that the number of followers, retweets, mentions, whatever really mean something.
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Original visions are often wrong. Companies have to morph as they learn what customers don't want.
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And this is the beginning of the end.
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Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
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Writing is the starting point from which all goodness (and crappiness) flows.
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If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.
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Great companies start because the founders want to change the world... not make a fast buck.
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The higher you go in a company, the less oxygen there is, so supporting intelligent life becomes difficult.
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The hard part is implementing the decision, not making it.
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