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Instant success are seldom instant and if you talk to the people behind these successes, you'll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
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More quotes by Guy Kawasaki
Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.
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'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
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At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
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Doing, not learning to do, is the essence of entrepreneurship.
Guy Kawasaki
Simple and to the point is always the best way to get your point across.
Guy Kawasaki
I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
Guy Kawasaki
The hard part is implementing the decision, not making it.
Guy Kawasaki
Hockey is the only thing that I'm not good at that I love.
Guy Kawasaki
Frequently, crashes are followed with a message like 'ID 02'. 'ID' is an abbreviation for idiosyncrasy and the number that follows indicates how many more months of testing the product should have had.
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If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
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Companies should always want to delight their customers.
Guy Kawasaki
One must understand what people are thinking, feeling and believing in order to enchant them.
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Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
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Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
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The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important than ever. This is all good because it makes people think more before they do something that reduces their trustworthiness.
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Arguably, in business books, I don't think there's much that has never been said before.
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If achieving success were easy, more people would do it.
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The more popular a person thinks he is in the blogosphere, the thinner his skin and the thicker his hypocrisy. This should be exactly the opposite: the higher you go the thicker the skin and thinner the hypocrisy.
Guy Kawasaki
Entrepreneurship is not for everyone.
Guy Kawasaki
For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.
Guy Kawasaki