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The A-listers and the A+ listers, are reporting the news, they're not making it.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Reporting
News
Making
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The higher you go in a company, the less oxygen there is, so supporting intelligent life becomes difficult.
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Social media allows me to pick my times for social interaction.
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The first good reason to write a book is to add value to people’s lives.
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Frequently, crashes are followed with a message like 'ID 02'. 'ID' is an abbreviation for idiosyncrasy and the number that follows indicates how many more months of testing the product should have had.
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The self-edited author is as foolish as the self-medicated patient.
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I'm a lousy predictor of the future.
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I think that no one, or very few, are born as good presenters. It's a skill that you learn.
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Doing, not learning to do, is the essence of entrepreneurship.
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Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.
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An MBA is a great degree for career paths like investment banking, finance, consulting, and large companies. An MBA is not necessarily the right path for starting a tech company. You should be building a prototype, not getting an MBA in that case.
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Just do what's right for the customer, and you'll be okay.
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Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
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Some things need to be believed to be seen.
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The root of great companies is make meaning vs. make money.
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Ideas are easy. Implementation is hard.
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I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
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Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress.
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Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
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Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
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When you give people too many choices it makes them hesitate and not buy stuff.
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