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An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Editors
Kids
Better
Book
Advisor
Make
Advisors
Good
Psychiatrist
Editor
Mentor

More quotes by Guy Kawasaki

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The Future belongs to those who can spread ideas.
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If you're in enough places at enough times, then some of them are bound to be the right ones.
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Take my word for it: More people will like you if you believe that people are good until proven bad.
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The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless--most of the engineers who did ground-breaking work of the Macintosh design didn't even graduate from college.
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Writing is the starting point from which all goodness (and crappiness) flows.
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For me writing is as close to being an engineer as possible.
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You need to earn the right to promote.
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Writing a book isn’t an easy process nor is it always enjoyable, but it is one of life’s most satisfying achievements.
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What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.
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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
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There are two types of people on social media: people who want more followers, and liars.
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Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.
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Sales fixes everything.
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Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.
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Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.
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For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.
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The essence of evangelism is to passionately show people how you can make history together.
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Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.
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Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
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How fast you are moving is more important than where you are.
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