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An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Editors
Kids
Better
Book
Advisor
Make
Advisors
Good
Psychiatrist
Editor
Mentor
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The hard part is implementing the decision, not making it.
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Just do what's right for the customer, and you'll be okay.
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The best reason to start an organization is to make meaning to create a product or service to make the world a better place.
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The first good reason to write a book is to add value to people’s lives.
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Money is not the sole or most powerful motivation for many people. A higher and tougher test is to look back and see how you've made the world a better place.
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I don't need the rush to be happy. I'd be perfectly happy without the attention and action.
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Think different in order to change the rules. By definition, if you don't change the rules you aren't a revolutionary, and if you don't think different, you won't change the rules.
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Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.
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For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.
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Ambitious failure, magnificent failure, is a very good thing.
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I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need.
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Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.
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You need to save some mental, physical, and emotional resources for enhancing your product after you ship. A revolution is a triathlon, not a hundred-yard dash-it requires long distance stamina and multiple skills such as creating, churning, and evangelizing.
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I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
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The essence of evangelism is to passionately show people how you can make history together.
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Better to fail at doing the right thing than to succeed at doing the wrong thing.
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Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress.
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Ideas are easy. Implementation is hard.
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My real mantra for my life is empower others.
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If you use social media right, you will piss people off. It's actually recommended!
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