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Think different in order to change the rules. By definition, if you don't change the rules you aren't a revolutionary, and if you don't think different, you won't change the rules.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Order
Change
Different
Think
Definition
Thinking
Revolutionary
Definitions
Rules
Aren

More quotes by Guy Kawasaki

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The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
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You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
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If achieving success were easy, more people would do it.
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Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.
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The self-edited author is as foolish as the self-medicated patient.
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Ambitious failure, magnificent failure, is a very good thing.
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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
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The most powerful sign is that your work no longer enchants you - it's not deep, delightful, and mutually satisfying. When this happens, it may be time to look for new challenges.
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The secret of evangelism is Guy's golden touch - whatever is gold, Guy touches. That’s very different than saying whatever Guy touches turns gold.
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Entrepreneurship is not for everyone.
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Original visions are often wrong. Companies have to morph as they learn what customers don't want.
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The beauty of Goodreads is that you know you’re sowing in a field where everyone, by definition and self-selection, loves to read.
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Sales fixes everything.
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Writing is the starting point from which all goodness (and crappiness) flows.
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How fast you are moving is more important than where you are.
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Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.
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Money is not the sole or most powerful motivation for many people. A higher and tougher test is to look back and see how you've made the world a better place.
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The Future belongs to those who can spread ideas.
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You need to save some mental, physical, and emotional resources for enhancing your product after you ship. A revolution is a triathlon, not a hundred-yard dash-it requires long distance stamina and multiple skills such as creating, churning, and evangelizing.
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Writing is therapeutic. It helps you cope with issues that seem gargantuan at the time. The process of expressing yourself about a problem, editing your thoughts, and writing some more can help you control issues that you face.
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