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And this is the beginning of the end.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Success
Ends
Beginning

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Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
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Writing is therapeutic. It helps you cope with issues that seem gargantuan at the time. The process of expressing yourself about a problem, editing your thoughts, and writing some more can help you control issues that you face.
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If you use social media right, you will piss people off. It's actually recommended!
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For me writing is as close to being an engineer as possible.
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Entrepreneurship is not for everyone.
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Some things need to be believed to be seen.
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People who earn the label creative are really just people who come up with more combinations of ideas, find interesting ones faster, and are willing to try them out. The problem is that most schools and organizations train us out of those habits.
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You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
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It's hard to build community around mediocre and mundane writing.
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Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
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The root of great companies is make meaning vs. make money.
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If achieving success were easy, more people would do it.
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If you're in enough places at enough times, then some of them are bound to be the right ones.
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Looking back on my own career, I've come to the conclusion that too much money is worse than too little.
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Simple and to the point is always the best way to get your point across.
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If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.
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Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.
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I don't need the rush to be happy. I'd be perfectly happy without the attention and action.
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What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.
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Don't ask people to do something you wouldn't.
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