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And this is the beginning of the end.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Success
Ends
Beginning

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Don’t be discouraged by the size of your network – inspire one person and you are doing good.
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I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need.
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I merely consider myself a father, and one role of a father is to provide financial resources for his family.
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If achieving success were easy, more people would do it.
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What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.
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Customers can tell you how to evolve a product, but they can't show you how to make a leap.
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I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
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Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.
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People who earn the label creative are really just people who come up with more combinations of ideas, find interesting ones faster, and are willing to try them out. The problem is that most schools and organizations train us out of those habits.
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Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
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I think that no one, or very few, are born as good presenters. It's a skill that you learn.
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An MBA is a great degree for career paths like investment banking, finance, consulting, and large companies. An MBA is not necessarily the right path for starting a tech company. You should be building a prototype, not getting an MBA in that case.
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The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
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Better to fail at doing the right thing than to succeed at doing the wrong thing.
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The hardest thing about getting started, is getting started.
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Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.
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The mark of a good conversationalist is not that you can talk a lot. The mark is that you can get others to talk a lot. Thus, good schmoozer's are good listeners, not good talkers.
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The hard part is implementing the decision, not making it.
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Evangelism is selling a dream.
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It's hard to build community around mediocre and mundane writing.
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