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There are two types of people on social media: people who want more followers, and liars.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
People
Liars
Types
Followers
Type
Media
Social
Two

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Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.
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Happiness is temporary and fleeting. ... Joy is the right goal.
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My real mantra for my life is empower others.
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Instant success are seldom instant and if you talk to the people behind these successes, you'll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.
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Better to fail at doing the right thing than to succeed at doing the wrong thing.
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Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
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The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
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I think that no one, or very few, are born as good presenters. It's a skill that you learn.
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Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
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You really can't spend money on social media unless you really try. Social media is really more about effort than expense.
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People who earn the label creative are really just people who come up with more combinations of ideas, find interesting ones faster, and are willing to try them out. The problem is that most schools and organizations train us out of those habits.
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Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
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What I lack in talent, I compensate with my willingness to grind it out.
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Provide good content and you’ll earn the right to promote your product.
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You need to save some mental, physical, and emotional resources for enhancing your product after you ship. A revolution is a triathlon, not a hundred-yard dash-it requires long distance stamina and multiple skills such as creating, churning, and evangelizing.
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Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
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If you use social media right, you will piss people off. It's actually recommended!
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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
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Most of my life is over. I am going to enjoy my family and friends before any of us depart this earth. I'll never start another company. I'll never work long hours again. At this point in my life, I only answer to God, my wife, and my kids. Everything else is secondary - especially the expectations of strangers.
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For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.
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