Quote

Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Better
Vision
Provide
Heart
Interest
Interests
Mind
Simple
Changing
Way
Action
Actions
Things
Form
Hearts
People
Persons
Minds
Enchantment
Best
Difference
Purest
Person
Differences
Sales

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Looking back on my own career, I've come to the conclusion that too much money is worse than too little.
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Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress.
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At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
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One must understand what people are thinking, feeling and believing in order to enchant them.
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Better to fail at doing the right thing than to succeed at doing the wrong thing.
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The mark of a good conversationalist is not that you can talk a lot. The mark is that you can get others to talk a lot. Thus, good schmoozer's are good listeners, not good talkers.
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