Quote

Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Heart
Interest
Interests
Mind
Simple
Changing
Way
Action
Actions
Things
Form
Hearts
People
Persons
Minds
Enchantment
Best
Difference
Purest
Person
Differences
Sales
Better
Vision
Provide

More quotes by Guy Kawasaki

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If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
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If you just enchanted one person per day, you would make a big dent in the universe.
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Don't ask people to do something you wouldn't.
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If you start out to solely make money, you will attract the wrong kind of employees.
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Pursue joy, not happiness. This is probably the hardest lesson of all to learn. It probably seems to you that the goal in life is to be happy. Oh, you maybe have to sacrifice and study and work hard, but, by and large, happiness should be predictable.
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Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
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High achievers tend to have major weaknesses. People without major weaknesses tend to be mediocre.
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Original visions are often wrong. Companies have to morph as they learn what customers don't want.
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Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.
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I think that no one, or very few, are born as good presenters. It's a skill that you learn.
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Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
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If you use social media right, you will piss people off. It's actually recommended!
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Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you.
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People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.
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I don't need the rush to be happy. I'd be perfectly happy without the attention and action.
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Don’t be discouraged by the size of your network – inspire one person and you are doing good.
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The hardest thing about getting started, is getting started.
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A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.
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Ambitious failure, magnificent failure, is a very good thing.
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Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.
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