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Enchantment is the purest form of sales

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Form
Enchantment
Purest
Sales

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When you give people too many choices it makes them hesitate and not buy stuff.
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You need to earn the right to promote.
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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
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An MBA is a great degree for career paths like investment banking, finance, consulting, and large companies. An MBA is not necessarily the right path for starting a tech company. You should be building a prototype, not getting an MBA in that case.
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For me writing is as close to being an engineer as possible.
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Customers can tell you how to evolve a product, but they can't show you how to make a leap.
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Take my word for it: More people will like you if you believe that people are good until proven bad.
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Luck favors the people who are willing to grind it out.
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Some things need to be believed to be seen.
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I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
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Arguably, in business books, I don't think there's much that has never been said before.
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Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.
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Companies should always want to delight their customers.
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High achievers tend to have major weaknesses. People without major weaknesses tend to be mediocre.
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At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
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If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.
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Most of my life is over. I am going to enjoy my family and friends before any of us depart this earth. I'll never start another company. I'll never work long hours again. At this point in my life, I only answer to God, my wife, and my kids. Everything else is secondary - especially the expectations of strangers.
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An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.
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Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
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Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.
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