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Enchantment is the purest form of sales

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Sales
Form
Enchantment
Purest

More quotes by Guy Kawasaki

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The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless--most of the engineers who did ground-breaking work of the Macintosh design didn't even graduate from college.
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Companies should always want to delight their customers.
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Don’t be discouraged by the size of your network – inspire one person and you are doing good.
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Provide good content and you’ll earn the right to promote your product.
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Take my word for it: More people will like you if you believe that people are good until proven bad.
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The root of great companies is make meaning vs. make money.
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Luck favors the people who are willing to grind it out.
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If achieving success were easy, more people would do it.
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Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc.
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The A-listers and the A+ listers, are reporting the news, they're not making it.
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Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.
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Frequently, crashes are followed with a message like 'ID 02'. 'ID' is an abbreviation for idiosyncrasy and the number that follows indicates how many more months of testing the product should have had.
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Every person has the ability to improve the life of someone else.
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Hockey is the only thing that I'm not good at that I love.
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If you just enchanted one person per day, you would make a big dent in the universe.
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I'm a lousy predictor of the future.
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I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
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If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.
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Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
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Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.
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