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Enchantment is the purest form of sales
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Enchantment
Purest
Sales
Form
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Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
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At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
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Simple and to the point is always the best way to get your point across.
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You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
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If achieving success were easy, more people would do it.
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What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.
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The best reason to start an organization is to make meaning to create a product or service to make the world a better place.
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Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress.
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Just do what's right for the customer, and you'll be okay.
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Disorganizatio n is the enemy of good writing.
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Ideas are easy. Implementation is hard.
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The A-listers and the A+ listers, are reporting the news, they're not making it.
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Sales fixes everything.
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When I finally got a management position, I found out how hard it is to lead and manage people.
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How fast you are moving is more important than where you are.
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Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
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An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.
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My real mantra for my life is empower others.
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Frequently, crashes are followed with a message like 'ID 02'. 'ID' is an abbreviation for idiosyncrasy and the number that follows indicates how many more months of testing the product should have had.
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The mark of a good conversationalist is not that you can talk a lot. The mark is that you can get others to talk a lot. Thus, good schmoozer's are good listeners, not good talkers.
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