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Evangelism is selling a dream.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Evangelism
Selling
Inspirational
Dream

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Social media allows me to pick my times for social interaction.
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If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.
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The root of great companies is make meaning vs. make money.
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Some things need to be believed to be seen.
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Organizations are successful because of good implementation,not good business plans.
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The secret of evangelism is Guy's golden touch - whatever is gold, Guy touches. That’s very different than saying whatever Guy touches turns gold.
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One must understand what people are thinking, feeling and believing in order to enchant them.
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Ambitious failure, magnificent failure, is a very good thing.
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Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
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The hard part is implementing the decision, not making it.
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Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.
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You really can't spend money on social media unless you really try. Social media is really more about effort than expense.
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For me writing is as close to being an engineer as possible.
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Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
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I'm a lousy predictor of the future.
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I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need.
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Arguably, in business books, I don't think there's much that has never been said before.
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What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.
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If you just enchanted one person per day, you would make a big dent in the universe.
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A 50-year-old company can innovate as well as two guys/gals in a garage.
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