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Evangelism is selling a dream.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Inspirational
Dream
Evangelism
Selling

More quotes by Guy Kawasaki

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You need to earn the right to promote.
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Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
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Original visions are often wrong. Companies have to morph as they learn what customers don't want.
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Entrepreneurship is not for everyone.
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Instant success are seldom instant and if you talk to the people behind these successes, you'll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.
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Arguably, in business books, I don't think there's much that has never been said before.
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At the end of my life, I want to say that I made the world a better place because I raised good children, loved my wife, and empowered entrepreneurs. If I do these things, then I can rest knowing that I made the world a better place.
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What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.
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Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
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The best reason to start an organization is to make meaning to create a product or service to make the world a better place.
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Don't ask people to do something you wouldn't.
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Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
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Luck favors the people who are willing to grind it out.
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If you just enchanted one person per day, you would make a big dent in the universe.
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Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
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To say that Windows 95 is just like the Mac is like finding a potato in the shape of Jesus and thinking you have witnessed the second coming
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Better to fail at doing the right thing than to succeed at doing the wrong thing.
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Patience is the art of concealing your impatience.
Guy Kawasaki
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Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.
Guy Kawasaki