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Provide good content and you’ll earn the right to promote your product.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Product
Products
Right
Good
Promote
Earn
Provide
Content

More quotes by Guy Kawasaki

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If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.
Guy Kawasaki
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For me, while writing I am an engineer, so if I decide to change the format, I want to add a section, to move a section, reorganize the section, anything I want to do, I just boot words, and I do what I want to do. So, I feel completely empowered when I'm a writer.
Guy Kawasaki
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'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
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Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
Guy Kawasaki
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Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.
Guy Kawasaki
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The mark of a good conversationalist is not that you can talk a lot. The mark is that you can get others to talk a lot. Thus, good schmoozer's are good listeners, not good talkers.
Guy Kawasaki
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For me writing is as close to being an engineer as possible.
Guy Kawasaki
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There are two types of people on social media: people who want more followers, and liars.
Guy Kawasaki
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The hard part is implementing the decision, not making it.
Guy Kawasaki
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Evangelism is selling a dream.
Guy Kawasaki
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Just do what's right for the customer, and you'll be okay.
Guy Kawasaki
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The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
Guy Kawasaki
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To say that Windows 95 is just like the Mac is like finding a potato in the shape of Jesus and thinking you have witnessed the second coming
Guy Kawasaki
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The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless--most of the engineers who did ground-breaking work of the Macintosh design didn't even graduate from college.
Guy Kawasaki
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Enchantment is the purest form of sales
Guy Kawasaki
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Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.
Guy Kawasaki
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You really can't spend money on social media unless you really try. Social media is really more about effort than expense.
Guy Kawasaki
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People who earn the label creative are really just people who come up with more combinations of ideas, find interesting ones faster, and are willing to try them out. The problem is that most schools and organizations train us out of those habits.
Guy Kawasaki
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Accept diversity and don't take any crap.
Guy Kawasaki
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Happiness is temporary and fleeting. ... Joy is the right goal.
Guy Kawasaki