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Provide good content and you’ll earn the right to promote your product.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Content
Product
Products
Right
Good
Promote
Earn
Provide

More quotes by Guy Kawasaki

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Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc.
Guy Kawasaki
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The secret of evangelism is Guy's golden touch - whatever is gold, Guy touches. That’s very different than saying whatever Guy touches turns gold.
Guy Kawasaki
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Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.
Guy Kawasaki
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Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
Guy Kawasaki
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At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.
Guy Kawasaki
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Happiness is temporary and fleeting. ... Joy is the right goal.
Guy Kawasaki
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Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
Guy Kawasaki
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Companies should always want to delight their customers.
Guy Kawasaki
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Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
Guy Kawasaki
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I don't need the rush to be happy. I'd be perfectly happy without the attention and action.
Guy Kawasaki
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You need to earn the right to promote.
Guy Kawasaki
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High achievers tend to have major weaknesses. People without major weaknesses tend to be mediocre.
Guy Kawasaki
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I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
Guy Kawasaki
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The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless--most of the engineers who did ground-breaking work of the Macintosh design didn't even graduate from college.
Guy Kawasaki
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Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.
Guy Kawasaki
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The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important than ever. This is all good because it makes people think more before they do something that reduces their trustworthiness.
Guy Kawasaki
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Entitlement is the opposite of enchantment.
Guy Kawasaki
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Most of my life is over. I am going to enjoy my family and friends before any of us depart this earth. I'll never start another company. I'll never work long hours again. At this point in my life, I only answer to God, my wife, and my kids. Everything else is secondary - especially the expectations of strangers.
Guy Kawasaki
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The higher you go in a company, the less oxygen there is, so supporting intelligent life becomes difficult.
Guy Kawasaki
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Take my word for it: More people will like you if you believe that people are good until proven bad.
Guy Kawasaki