Quote

Provide good content and you’ll earn the right to promote your product.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Good
Promote
Earn
Provide
Content
Product
Products
Right

More quotes by Guy Kawasaki

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Customers can tell you how to evolve a product, but they can't show you how to make a leap.
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Don’t be discouraged by the size of your network – inspire one person and you are doing good.
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It's hard to build community around mediocre and mundane writing.
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Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
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Arguably, in business books, I don't think there's much that has never been said before.
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Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
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Writing is the starting point from which all goodness (and crappiness) flows.
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Frequently, crashes are followed with a message like 'ID 02'. 'ID' is an abbreviation for idiosyncrasy and the number that follows indicates how many more months of testing the product should have had.
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Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
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If you start out to solely make money, you will attract the wrong kind of employees.
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Enchantment is the purest form of sales
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The A-listers and the A+ listers, are reporting the news, they're not making it.
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An editor who is a mentor, advisor, and psychiatrist. Don't kid yourself-a good editor will make your book better.
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Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.
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The Future belongs to those who can spread ideas.
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Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress.
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Some things need to be believed to be seen.
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If you just enchanted one person per day, you would make a big dent in the universe.
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Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.
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There are two types of people on social media: people who want more followers, and liars.
Guy Kawasaki