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The hard part is implementing the decision, not making it.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Hard
Implementing
Decision
Making
Part

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Arguably, in business books, I don't think there's much that has never been said before.
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Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
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And this is the beginning of the end.
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Some things need to be believed to be seen.
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Instant success are seldom instant and if you talk to the people behind these successes, you'll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.
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The more popular a person thinks he is in the blogosphere, the thinner his skin and the thicker his hypocrisy. This should be exactly the opposite: the higher you go the thicker the skin and thinner the hypocrisy.
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What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.
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'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
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One must understand what people are thinking, feeling and believing in order to enchant them.
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Accept diversity and don't take any crap.
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For me, while writing I am an engineer, so if I decide to change the format, I want to add a section, to move a section, reorganize the section, anything I want to do, I just boot words, and I do what I want to do. So, I feel completely empowered when I'm a writer.
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If you just enchanted one person per day, you would make a big dent in the universe.
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Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
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Every person has the ability to improve the life of someone else.
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If you use social media right, you will piss people off. It's actually recommended!
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You really can't spend money on social media unless you really try. Social media is really more about effort than expense.
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Simple and to the point is always the best way to get your point across.
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