Quote

The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Keys
Products
Impossible
Almost
Catalyze
Easy
Unavoidable
Business
Evangelism
Hard
Crap
Great
Product

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Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
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People who earn the label creative are really just people who come up with more combinations of ideas, find interesting ones faster, and are willing to try them out. The problem is that most schools and organizations train us out of those habits.
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The hardest thing about getting started, is getting started.
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Enchantment is the purest form of sales
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Looking back on my own career, I've come to the conclusion that too much money is worse than too little.
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If achieving success were easy, more people would do it.
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Don't ask people to do something you wouldn't.
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Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.
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I merely consider myself a father, and one role of a father is to provide financial resources for his family.
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Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
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When I finally got a management position, I found out how hard it is to lead and manage people.
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Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.
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Better to fail at doing the right thing than to succeed at doing the wrong thing.
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The more popular a person thinks he is in the blogosphere, the thinner his skin and the thicker his hypocrisy. This should be exactly the opposite: the higher you go the thicker the skin and thinner the hypocrisy.
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If you're in enough places at enough times, then some of them are bound to be the right ones.
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You really can't spend money on social media unless you really try. Social media is really more about effort than expense.
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If you start out to solely make money, you will attract the wrong kind of employees.
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Most of my life is over. I am going to enjoy my family and friends before any of us depart this earth. I'll never start another company. I'll never work long hours again. At this point in my life, I only answer to God, my wife, and my kids. Everything else is secondary - especially the expectations of strangers.
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The Future belongs to those who can spread ideas.
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How fast you are moving is more important than where you are.
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