Quote

The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Business
Evangelism
Hard
Crap
Great
Product
Keys
Products
Impossible
Almost
Catalyze
Easy
Unavoidable

More quotes by Guy Kawasaki

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People who earn the label creative are really just people who come up with more combinations of ideas, find interesting ones faster, and are willing to try them out. The problem is that most schools and organizations train us out of those habits.
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An MBA is a great degree for career paths like investment banking, finance, consulting, and large companies. An MBA is not necessarily the right path for starting a tech company. You should be building a prototype, not getting an MBA in that case.
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The A-listers and the A+ listers, are reporting the news, they're not making it.
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Luck favors the people who are willing to grind it out.
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The Future belongs to those who can spread ideas.
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People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.
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Writing a book isn’t an easy process nor is it always enjoyable, but it is one of life’s most satisfying achievements.
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The essence of evangelism is to passionately show people how you can make history together.
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I'm a lousy predictor of the future.
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Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc.
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Provide good content and you’ll earn the right to promote your product.
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I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
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Entrepreneurship is not for everyone.
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Instant success are seldom instant and if you talk to the people behind these successes, you'll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.
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To say that Windows 95 is just like the Mac is like finding a potato in the shape of Jesus and thinking you have witnessed the second coming
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Pursue joy, not happiness. This is probably the hardest lesson of all to learn. It probably seems to you that the goal in life is to be happy. Oh, you maybe have to sacrifice and study and work hard, but, by and large, happiness should be predictable.
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Disorganizatio n is the enemy of good writing.
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Take my word for it: More people will like you if you believe that people are good until proven bad.
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And this is the beginning of the end.
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Better to fail at doing the right thing than to succeed at doing the wrong thing.
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