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The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.
Guy Kawasaki
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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Keys
Products
Impossible
Almost
Catalyze
Easy
Unavoidable
Business
Evangelism
Hard
Crap
Great
Product
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Every person has the ability to improve the life of someone else.
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Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
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The essence of evangelism is to passionately show people how you can make history together.
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Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.
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Simple and to the point is always the best way to get your point across.
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One must understand what people are thinking, feeling and believing in order to enchant them.
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Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
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I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
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Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.
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Organizations are successful because of good implementation,not good business plans.
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The mark of a good conversationalist is not that you can talk a lot. The mark is that you can get others to talk a lot. Thus, good schmoozer's are good listeners, not good talkers.
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'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
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Jolt is for Windows programmers. It's typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It's WYSIWYP.
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Accept diversity and don't take any crap.
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