Quote

The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.

Guy Kawasaki

Change background

T
T
T

Change font

TAGS & TOPICS

Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Almost
Catalyze
Easy
Unavoidable
Business
Evangelism
Hard
Crap
Great
Product
Keys
Products
Impossible

More quotes by Guy Kawasaki

Image
What I lack in talent, I compensate with my willingness to grind it out.
Guy Kawasaki
Image
You need to save some mental, physical, and emotional resources for enhancing your product after you ship. A revolution is a triathlon, not a hundred-yard dash-it requires long distance stamina and multiple skills such as creating, churning, and evangelizing.
Guy Kawasaki
Image
When I finally got a management position, I found out how hard it is to lead and manage people.
Guy Kawasaki
Image
You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
Guy Kawasaki
Image
The hardest thing about getting started, is getting started.
Guy Kawasaki
Image
If you use social media right, you will piss people off. It's actually recommended!
Guy Kawasaki
Image
The hard part is implementing the decision, not making it.
Guy Kawasaki
Image
Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.
Guy Kawasaki
Image
At the end of my life, I want to say that I made the world a better place because I raised good children, loved my wife, and empowered entrepreneurs. If I do these things, then I can rest knowing that I made the world a better place.
Guy Kawasaki
Image
Frequently, crashes are followed with a message like 'ID 02'. 'ID' is an abbreviation for idiosyncrasy and the number that follows indicates how many more months of testing the product should have had.
Guy Kawasaki
Image
You really can't spend money on social media unless you really try. Social media is really more about effort than expense.
Guy Kawasaki
Image
The most powerful sign is that your work no longer enchants you - it's not deep, delightful, and mutually satisfying. When this happens, it may be time to look for new challenges.
Guy Kawasaki
Image
The telephone operator has one of the biggest roles in creating your organization's image....indeed, many people may come into contact with no one except your operator.
Guy Kawasaki
Image
The self-edited author is as foolish as the self-medicated patient.
Guy Kawasaki
Image
Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.
Guy Kawasaki
Image
Entitlement is the opposite of enchantment.
Guy Kawasaki
Image
Ideas are easy. Implementation is hard.
Guy Kawasaki
Image
Pursue joy, not happiness. This is probably the hardest lesson of all to learn. It probably seems to you that the goal in life is to be happy. Oh, you maybe have to sacrifice and study and work hard, but, by and large, happiness should be predictable.
Guy Kawasaki
Image
You need to earn the right to promote.
Guy Kawasaki
Image
People who earn the label creative are really just people who come up with more combinations of ideas, find interesting ones faster, and are willing to try them out. The problem is that most schools and organizations train us out of those habits.
Guy Kawasaki