Quote

The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.

Guy Kawasaki

Change background

T
T
T

Change font

TAGS & TOPICS

Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Great
Product
Keys
Products
Impossible
Almost
Catalyze
Easy
Unavoidable
Business
Evangelism
Hard
Crap

More quotes by Guy Kawasaki

Image
The beauty of Goodreads is that you know you’re sowing in a field where everyone, by definition and self-selection, loves to read.
Guy Kawasaki
Image
Arguably, in business books, I don't think there's much that has never been said before.
Guy Kawasaki
Image
Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.
Guy Kawasaki
Image
It doesn't matter whether the Dow is 5000 or 50,000. If you're an entrepreneur, there is no bad time to start a company.
Guy Kawasaki
Image
If you just enchanted one person per day, you would make a big dent in the universe.
Guy Kawasaki
Image
Enchantment is the purest form of sales
Guy Kawasaki
Image
When you give people too many choices it makes them hesitate and not buy stuff.
Guy Kawasaki
Image
Don’t be discouraged by the size of your network – inspire one person and you are doing good.
Guy Kawasaki
Image
Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc.
Guy Kawasaki
Image
Frequently, crashes are followed with a message like 'ID 02'. 'ID' is an abbreviation for idiosyncrasy and the number that follows indicates how many more months of testing the product should have had.
Guy Kawasaki
Image
Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
Guy Kawasaki
Image
Money is not the sole or most powerful motivation for many people. A higher and tougher test is to look back and see how you've made the world a better place.
Guy Kawasaki
Image
The hardest thing about getting started, is getting started.
Guy Kawasaki
Image
You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
Guy Kawasaki
Image
The essence of evangelism is to passionately show people how you can make history together.
Guy Kawasaki
Image
Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.
Guy Kawasaki
Image
Some things need to be believed to be seen.
Guy Kawasaki
Image
At the end of my life, I want to say that I made the world a better place because I raised good children, loved my wife, and empowered entrepreneurs. If I do these things, then I can rest knowing that I made the world a better place.
Guy Kawasaki
Image
I don't need the rush to be happy. I'd be perfectly happy without the attention and action.
Guy Kawasaki
Image
Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.
Guy Kawasaki