Quote

The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.

Guy Kawasaki

Change background

T
T
T

Change font

TAGS & TOPICS

Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Easy
Unavoidable
Business
Evangelism
Hard
Crap
Great
Product
Keys
Products
Impossible
Almost
Catalyze

More quotes by Guy Kawasaki

Image
Most of my life is over. I am going to enjoy my family and friends before any of us depart this earth. I'll never start another company. I'll never work long hours again. At this point in my life, I only answer to God, my wife, and my kids. Everything else is secondary - especially the expectations of strangers.
Guy Kawasaki
Image
Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
Guy Kawasaki
Image
What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.
Guy Kawasaki
Image
Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.
Guy Kawasaki
Image
Instant success are seldom instant and if you talk to the people behind these successes, you'll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.
Guy Kawasaki
Image
I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
Guy Kawasaki
Image
Some things need to be believed to be seen.
Guy Kawasaki
Image
At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
Guy Kawasaki
Image
Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
Guy Kawasaki
Image
Klout and various measurements of influence are fun. I love to see where I score on them, but there's a computer algorithm behind the calculation. If there's an algorithm, it can be gamed. Even if it's not gameable, you have to take a leap of faith that the number of followers, retweets, mentions, whatever really mean something.
Guy Kawasaki
Image
A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.
Guy Kawasaki
Image
Frequently, crashes are followed with a message like 'ID 02'. 'ID' is an abbreviation for idiosyncrasy and the number that follows indicates how many more months of testing the product should have had.
Guy Kawasaki
Image
You need to earn the right to promote.
Guy Kawasaki
Image
There are two types of people on social media: people who want more followers, and liars.
Guy Kawasaki
Image
Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.
Guy Kawasaki
Image
Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
Guy Kawasaki
Image
One must understand what people are thinking, feeling and believing in order to enchant them.
Guy Kawasaki
Image
What I lack in talent, I compensate with my willingness to grind it out.
Guy Kawasaki
Image
'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
Guy Kawasaki
Image
Pursue joy, not happiness. This is probably the hardest lesson of all to learn. It probably seems to you that the goal in life is to be happy. Oh, you maybe have to sacrifice and study and work hard, but, by and large, happiness should be predictable.
Guy Kawasaki