Quote

The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Keys
Products
Impossible
Almost
Catalyze
Easy
Unavoidable
Business
Evangelism
Hard
Crap
Great
Product

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You have to sit by the side of a river a very long time before a roast duck will fly into your mouth.
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Looking back on my own career, I've come to the conclusion that too much money is worse than too little.
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The more popular a person thinks he is in the blogosphere, the thinner his skin and the thicker his hypocrisy. This should be exactly the opposite: the higher you go the thicker the skin and thinner the hypocrisy.
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Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
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You need to earn the right to promote.
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One must understand what people are thinking, feeling and believing in order to enchant them.
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Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.
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Don’t be discouraged by the size of your network – inspire one person and you are doing good.
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I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
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Think different in order to change the rules. By definition, if you don't change the rules you aren't a revolutionary, and if you don't think different, you won't change the rules.
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Writing a book is as different from digital curation as night and day. Digital curation is a series of split-second decisions: good/no good. It can even be done algorithmically. Writing is process-intensive activity.
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If you just enchanted one person per day, you would make a big dent in the universe.
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Doing, not learning to do, is the essence of entrepreneurship.
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The telephone operator has one of the biggest roles in creating your organization's image....indeed, many people may come into contact with no one except your operator.
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If achieving success were easy, more people would do it.
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If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.
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Disorganizatio n is the enemy of good writing.
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When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.
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The most powerful sign is that your work no longer enchants you - it's not deep, delightful, and mutually satisfying. When this happens, it may be time to look for new challenges.
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The mark of a good conversationalist is not that you can talk a lot. The mark is that you can get others to talk a lot. Thus, good schmoozer's are good listeners, not good talkers.
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