Quote

The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.

Guy Kawasaki

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Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Easy
Unavoidable
Business
Evangelism
Hard
Crap
Great
Product
Keys
Products
Impossible
Almost
Catalyze

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The higher you go in a company, the less oxygen there is, so supporting intelligent life becomes difficult.
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I learned how difficult it is to self-publish a book. It's complex, it's confusing, it's idiosyncratic.
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Happiness is temporary and fleeting. ... Joy is the right goal.
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Entitlement is the opposite of enchantment.
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How fast you are moving is more important than where you are.
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Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.
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Customers can tell you how to evolve a product, but they can't show you how to make a leap.
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Good blurbs are short, sweet, and limited to six. They answer the question “Why should I buy this book?
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The most powerful sign is that your work no longer enchants you - it's not deep, delightful, and mutually satisfying. When this happens, it may be time to look for new challenges.
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Evangelism is selling a dream.
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The hard part is implementing the decision, not making it.
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Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.
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For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.
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If achieving success were easy, more people would do it.
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Don't ask people to do something you wouldn't.
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Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
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My real mantra for my life is empower others.
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Most of my life is over. I am going to enjoy my family and friends before any of us depart this earth. I'll never start another company. I'll never work long hours again. At this point in my life, I only answer to God, my wife, and my kids. Everything else is secondary - especially the expectations of strangers.
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Revolutionary leaders have to care more about what they think of themselves than what the world thinks of them.
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At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.
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