Quote

The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.

Guy Kawasaki

Change background

T
T
T

Change font

TAGS & TOPICS

Guy Kawasaki
Age: 70
Born: 1954
Born: August 30
Author
Businessperson
Entrepreneur
Evangelism Marketing
Marketing
Merchant
Silicon Valley
Honolulu
Hawaii
Guy Takeo Kawasaki
Impossible
Almost
Catalyze
Easy
Unavoidable
Business
Evangelism
Hard
Crap
Great
Product
Keys
Products

More quotes by Guy Kawasaki

Image
When you’ve worked hard and done well and walked through that doorway of opportunity, you do not slam it shut behind you.
Guy Kawasaki
Image
The secret of evangelism is Guy's golden touch - whatever is gold, Guy touches. That’s very different than saying whatever Guy touches turns gold.
Guy Kawasaki
Image
Think different in order to change the rules. By definition, if you don't change the rules you aren't a revolutionary, and if you don't think different, you won't change the rules.
Guy Kawasaki
Image
I want to know which idea you're going to kill yourself trying to make successful, not which ideas have crossed your idle mind.
Guy Kawasaki
Image
Money is not the sole or most powerful motivation for many people. A higher and tougher test is to look back and see how you've made the world a better place.
Guy Kawasaki
Image
Better to fail at doing the right thing than to succeed at doing the wrong thing.
Guy Kawasaki
Image
It doesn't matter whether the Dow is 5000 or 50,000. If you're an entrepreneur, there is no bad time to start a company.
Guy Kawasaki
Image
Accept diversity and don't take any crap.
Guy Kawasaki
Image
Writing a book isn’t an easy process nor is it always enjoyable, but it is one of life’s most satisfying achievements.
Guy Kawasaki
Image
Simple and to the point is always the best way to get your point across.
Guy Kawasaki
Image
If you're in enough places at enough times, then some of them are bound to be the right ones.
Guy Kawasaki
Image
The telephone operator has one of the biggest roles in creating your organization's image....indeed, many people may come into contact with no one except your operator.
Guy Kawasaki
Image
Steve Jobs has a saying that A players hire A players B players hire C players and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.
Guy Kawasaki
Image
Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
Guy Kawasaki
Image
For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.
Guy Kawasaki
Image
The Future belongs to those who can spread ideas.
Guy Kawasaki
Image
Evangelism is selling a dream.
Guy Kawasaki
Image
Pursue joy, not happiness. This is probably the hardest lesson of all to learn. It probably seems to you that the goal in life is to be happy. Oh, you maybe have to sacrifice and study and work hard, but, by and large, happiness should be predictable.
Guy Kawasaki
Image
'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.
Guy Kawasaki
Image
I'm a lousy predictor of the future.
Guy Kawasaki